Amy Schumer and Seth Rogan campaign for Bud Light, Drake blings for T-Mobile, Steven Tyler sings for Skittles.
For that much, you could get 384,000 beers at Levi's Stadium!
And most of these commercials aren't even premiering during the game: they've been available online for days and some already have millions of views on YouTube.
So if you skip the game or chose to spend your commercial time refilling your nacho plate or your beer funnel, here's what you need to know: